// Enterprise AI · Madrid, Spain

Hey, I'm
Miguel.

Enterprise AI Business Exec
@ Microsoft  ·  @Professional Lecturer  ·  @AI Advisor

Passionate about empowering organizations and transforming ideas into impactful solutions. I navigate complex AI environments and turn full-stack AI strategy into measurable outcomes.

View Resume → Inspiration Ideas LinkedIn ↗
10+ Years in Tech
4 in AI Tech Ecosystem
Tech career AI Tech Ecosystem
Industry Expertise
📡Telco
⛽Resources
🏭Manufacturing
🏗Construction
Operating Stack (End‑to‑End)
⚖
LAYER 0
Regulation & Policy
AI Act · GDPR · Responsible AI
🛡
LAYER 1
Govern · Secure · Observe
Agent365 · Security Platforms
🗄
LAYER 2
Enterprise Knowledge & Data
Connectors · Grounding · Retrieval
🧠
LAYER 3
Model Layer (LLMs)
Azure OpenAI · AI Foundry · Model Agnostic
🤖
LAYER 4
Orchestration & Agent Runtime
AI Agents · Copilot · Cowork
🛠
LAYER 5
Build Studio (Low‑code → Pro‑code)
Copilot Studio · VS / GitHub · Vibe Coding
🚀
LAYER 6
Adopt · Operate · Monetize
CoE Design · Change Mgmt · GTM Strategy

// 01 — About

The person behind the pitch.

Industrial Engineer turned Enterprise AI Sales. From Vodafone Key Account to Product Marketing, to co-founding a sustainable mobility startup, to Microsoft — where I help Spain’s largest enterprises build AI strategies that actually move the needle.

“Leave things better than you found them—and enjoy doing it.”

Technology Expertise

AI User InterfaceAdvanced
AI GovernanceAdvanced
AI Security & ComplianceMedium
AI FrameworkMedium

Languages

Español — Native English — Professional Português — Limited

Education

Industrial Engineering & Operations Management
Universidad Politécnica de Valencia
2011 – 2013
Industrial Design Engineering & Product Development
Universidad Politécnica de Valencia
2008 – 2011
Master in Industrial Management
Politechnika Poznanska, Poland
2011

// 02 — Experience

Where I’ve built.

Enterprise AI Business Exec
Oct 2022 — Present
MICROSOFT · Madrid
Orchestrate cross-functional teams to develop end-to-end AI strategies. Drove revenue from zero to €9M ARR in AI.
Customer Success Manager — Modern Workplace
Feb 2020 — Oct 2022
MICROSOFT · Madrid
Drove digital transformation for Financial and Manufacturing clients across major Spanish enterprises.
Co-Founder
Nov 2018 — Dec 2019
WELIFEVAN · Barcelona
Co-founded and led digital marketing strategy in the sustainable mobility and camper-rental market.
Product Marketing Manager — Modern Workplace
Jul 2016 — Jul 2019
VODAFONE · Madrid
Responsible for Product Roadmap, P&L, budget and KPIs of a €20M portfolio. Reported to C-level.
Corporate Key Account Manager
Dec 2013 — Jul 2016
VODAFONE SPAIN · Barcelona
Built long-term C-level relationships and identified customer needs with cross-functional teams.
Associate Professor — Product Marketing
Oct 2018 — Jun 2019
ESCUELA DE NEGOCIO LLUIS VIVES
Taught product marketing fundamentals alongside professional career.

// 03 — Projects

AI frameworks I’ve built in the field.

🏭
AI Industry Value Acceleration
Built repeatable, industry-focused motions translating AI capabilities into measurable business outcomes across Resources, Manufacturing & Construction.
AI AgentsGTM
⚙
AI Center of Excellence (CoE)
Cross-functional CoE approach — operating model, governance, and standards — to scale AI across the enterprise while staying in control.
AI AgentsGTMWorkforce
📘
AI Adoption Playbook & Change Framework
Scalable adoption model focused on behavior change, champions, guardrails, and continuous learning embedded in daily work.
WorkforceGTM
🤖
Agentic Workflow Discovery & Prototyping
Workshops to identify repetitive processes, design task-specific digital workers, and validate practical use cases with business teams.
AI AgentsWorkforce
💡
AI Value Narrative Creation
Enabled teams with a clear adoption journey from assistance to automation, with a value story tied to outcomes — not just time savings.
WorkforceGTMAI Agents
🎯
Executive & Ecosystem Engagement Program
Stakeholder engagement programs aligning leaders, customers, and partners around scalable AI transformation priorities.
GTMWorkforceAI Agents

// 04 — Inspiration

Words worth Reading.

My Articles ↗ LinkedIn ↗
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